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In May of 2014, veteran comedian and radiopersonality Prescott Gilliam and promoter Michael Ware Jr. openedChuckles Comedy House, providing the Memphis, Tennessee areasomething it's been sorely lacking for several years: a fullyfunctioning stand-up club.Chuckles is a welcome addition to a local entertainment landscapethat was, once upon a time, a thriving town for comics. "Memphishas always had a market for comedy," says Gilliam. "Back when Istarted, there was Sir Laffs-a-Lot, Laugh Factory, the Comedy Zoneand even a place called the Comedy House. You had multiple clubsoperating at the same time."Since then, numerous, clubs have come and gone, and variousmusic venues and bars have tried to fill the void on a part-timebasis with comedy nights. But Chuckles represents what could be thestart of a rebirth for stand-up in the city. "My partner and I, wejust felt that there was a hole we could fill," says Gilliam."We're trying to bring comics that are regularly working thecircuit," says Gilliam. "But some of the people we've had, theydon't do a lot of clubs — they play theaters. Some, because of mypersonal relationships with them, want to play the club. That's whywe can get the Sinbads and D.L. Hughleys of the world."While the majority of the acts so far have tilted toward theurban and African-American comedy scene, Gilliam is quick to notethat Chuckles will have a broad-based booking policy. "We don'treally want be labeled as an urban club," he says. "It's basicallya comedy club — we're bringing acts from across the board."We want to keep it diverse and have acts coming in here thateverybody can identify with. I think people are quick to say, ‘Oh,that's a black club.' But Sinbad, D.L. Hughley — they appeal toeveryone. We're just a comedy club, similar to what Zanies is inNashville or the Stardome is in Birmingham. That's what we want tobe."For Gilliam, the groundwork for Chuckles was laid in 2012, whenhe launched the short-lived Bartlett Comedy Spot. The club wasdoing solid business but came to an end over Gilliam's differenceswith his then-partner.This time, Gilliam teamed up with Ware, and the pair spentmonths planning and preparing the launch of Chuckles."It was a process," says Gilliam. "We sat down and put the numberstogether and then looked for a location for six or seven months. Wewere all over Memphis trying to find a location. We started out inEast Memphis in the Hickory Hill and Winchester areas, and then wecame out this way on Germantown (Parkway) and saw a couplebuildings we were interested in until we finally found the perfectplace."Chuckles' location, which formerly housed a couple of differentchurches, is on the 1700 block of Dexter Springs Loop offGermantown Parkway. After several weeks of renovation, the club —which has a full bar, kitchen and lounge area — opened in May. Themain showroom seats 400, and the atmosphere feels like the kind ofupscale venue more common to a major metropolitan market."We wanted to sell comedians on coming back here regularlybecause of the overall experience. All the comics that have beenhere so far think it's a lovely room, an A-plus room," saysGilliam. "A lot of clubs you go to, some of them are justhole-in-the-walls. We took our time to get (Chuckles) to the pointto be a perfect place for performers and the customers.""We're working on booking some other big names," says Gilliam."Like I say, we're trying to be versatile on who we bring. We wantto reflect the area, and eventually have people come from all overMemphis as well as Arkansas and Mississippi to see comedy. We feellike we've got the place that's going to do that."Comedy is back in Memphis!